AtomTrace Gears Up for EXPO 2025: A Vision for Japan

As part of our strategic involvement in the upcoming EXPO 2025 in Osaka, Japan, AtomTrace is excited to collaborate with the Czech Republic’s representation at this prestigious global event. Recently, our CEO, Jan Proček, shared his insights and expectations for this partnership in an exclusive interview featured by the Czech Pavilion at EXPO 2025.

In the interview, Mr. Proček highlighted the immense opportunities that the Japanese market presents for AtomTrace. “Japan is a highly strategic market for our technologies, especially considering its focus on digitalization and the adoption of advanced industrial solutions supported by the government,” he stated. “The market’s conservative nature regarding trust-building and long-term relationships makes our presence at EXPO 2025 in Osaka even more crucial,” our CEO emphasized. “Our participation in the Czech Pavilion is key for us as a purely Czech high-tech company, particularly in such a demanding and sophisticated market,” he added.

©Office of the Commissioner General, Czech Centre, Dominik Kučera

Mr. Proček also discussed AtomTrace’s specific goals and focus areas within the Japanese economy. He noted that Japan’s structured and systematic approach aligns perfectly with the solutions AtomTrace offers. “With our technologies, we aim to contribute to maximizing the efficiency and quality of production processes across various industries,” he explained. The automotive industry, particularly in areas like electromobility, and advanced research at Japanese universities are among the sectors where AtomTrace sees significant potential for its applications.

©Office of the Commissioner General, Czech Centre, Jan Herch

Beyond Japan, AtomTrace is globally active, with clients in America, Europe, Asia, Australia, and Africa. Mr. Proček acknowledged that while the company has already established a presence in Asia, particularly in China and Southeast Asia, Japan remains a top priority for further expansion. “The opportunities in this region are vast, and we see our involvement at EXPO as a vital step towards strengthening our foothold here,” he affirmed.

In the lead-up to EXPO 2025, Jan Proček will be speaking at the #road2expo events in Brno on September 17th and in Ostrava on September 19th. These events will provide further insights into the strategic plans for our participation in Osaka and offer a platform to engage with partners ahead of the global exposition. We invite all stakeholders to join these events and learn more about the cutting-edge technologies that AtomTrace will showcase at EXPO 2025.

See the full version of interview here.